7 Horrible Mistakes You're Making With SEO

Getting your website to rank high on Google organic search result listings is like getting free advertising for your website. The organic listings cannot be bought and your website can only appear on it through proper optimization (SEO). SEO is the bed rock for online marketing and all webmasters should optimize their websites right from the beginning.


By getting high Google rankings, it will bring you more visitors and probably new customers too. In this article, let me share with you 5 ways to get high Google rankings:

1. Develop the right keyword list. Targeting the right keyword is the key to SEO success. If you optimize the wrong keyword, there will be no conversion.

2. Use unique Title and Meta Description for every page of your website. The keywords that you place in your Title and Meta tags should be relevant to the content of the page. The Title tag is like a book title; it tells the search engines what the page is about. Therefore, it is extremely important for you to use relevant titles for every page of your website.

3. Write good content and place it on your website. Content is king in SEO. Good content SEO can be in the form of words, videos, audio, widgets, etc. Your objective is to provide value to your visitors and turn your website into a link bait. With good content, other webmasters will start linking to you and this will increase your website link popularity. Link popularity is one of the key factors for SEO success, so do not overlook it.

4. Good SEO copywriting. Adding keywords in the right place will help increase the visibility of the keywords. But, you need to be careful with this approach. Stuffing too many keywords within the content will make Google thinks that you are spamming them. So no matter what, always consider the human element. Write for human to read instead of Google.

5. Build more back links. Link building increases your website link popularity which will help it to get higher rankings on Google. You can build links through article marketing, press release submission, link exchange with other webmasters, directory submission and social book marking.

These are some of the things that you should do to get high Google rankings. SEO takes time, especially link building. You need to work on it consistently to see results. Develop your link building strategy plan and work on it religiously. Good luck!


Looking to dominate Google Search engine results for your real estate business?

I am about to share with you 5 of my darkest secrets. (Ok they are not 'really' dark secrets but it sounds better than 'tips') But, before we go any further I must remind you that Search Engine Marketing and funneling more traffic to your site is NOT about tricking the search engines, it is NOT about how much you can pay per click and it is NOT how many websites link to your website. At the end of the day, it is about how well you optimize your website for visitors as well as search engines. The SEO process, when employed correctly, enables potential clients that are ALREADY LOOKING for your product and services to find you easier and faster in that coveted top 10 results of Google for your specific keywords.

First off, let me say that it is very important that whether you hire someone to do it for you or if you do-it-yourself, you must optimize using trusted Google webmaster guidelines. I have helped hundreds of business owners get much higher rankings in the major search engines and improve the overall bottom line of their business without using any unethical or 'manipulative' techniques of any kind.

What Do You 'Do' to Dominate Google Search Results?

There are several key elements to improve your website rankings:

1. Keyword Research and Selection: As the foundation of your entire SEO project, research your current keywords and figure out what keywords you need to continue to use, what keywords you don't need to be using and what keywords you should add to your site. Once you have your initial list then it's time to get to work on optimizing your site for these keywords.

2. Meta Data SEO: Take each page on your website and begin to categorize each page for specific SEO goals. The titles, descriptions, keyword content and on-page navigation should be made search engine friendly and enable your site to be more properly indexed. One of the most shocking things that I find during this step is that many of my clients are using the same titles, descriptions and keywords across many pages... this is actually one of the top 18 Ways to Mess up Your Search Engine Optimization strategy.

3. Website Content SEO: One-by-one take each webpage and optimize the content to be both search engine and visitor friendly. It is important to carefully balance what the search engines want to see with what people will want to read (and more importantly REACT to by contacting you for more information or making a purchase on your site).


4. Inner-Page Linking SEO: Work with your code and navigation structure to make sure that all of your pages are being indexed properly, that there is accurate inner-linking relationships for all of your web pages and that both search engines and visitors will be able to find the information that they are looking for quickly and easily.

5. Link Building and Social Networking: The next step is to submit your site to various websites around the internet using directories, article submission and your social network. These links should be relevant to your website and business. Only place relevant links back to your site. Yes, you can probably find a site somewhere that will give you 14,000 links to your site for $14.95, but how many of those are even relevant to your business, how many are link farms and how many will actually still be there in a week. You DO NOT need 14,000 links to your site... what you do need are relevant links to your business from reputable websites that are trusted by search engines. You do this by developing a link campaign SPECIFIC to your business, not by paying for links or participating in link exchange scams.

How Do I 'Know' It Is Working?

Not only can you Google the key word phrases that you chose in the planning phases of your search engine optimization project, but you can also review reports about your site before you start, during the process and at the end of the project. I will forewarn you that even though much of the SEO will affect your site almost immediately, that it may take time for the traffic on your site to convert. That is why you also use Google analytics tools to measure the progress and watch how visitors navigate your site and make improvements along the way. Once you have the traffic to your site, you have watched visitors navigate your site and given visitors exactly what they are looking for when they arrive; then you will start to see significant change in your conversion rates.

So All I Need Is SEO?

No. Remember that it is not JUST SEO, but also web design, SEM, SMM and Social Network Marketing that affects your rankings, traffic and conversion rates. All of these work TOGETHER to funnel traffic to your site and get your website in the top 10 of Google results for your search phrases; naturally! While it is true that SEO alone can help your site, the true is the same for good web design. Having a true understanding of all of the elements, knowing how they all work together and being able to implement a plan that works faster, more effectively, and MOST importantly is time-tested and long-term is what sets you apart from your competition.